The i is cutting the noise from its political reporting by removing anything that isn’t a simple policy.
Young people are disillusioned from politics because the noise that surrounds it is alienating. So for the 12 days prior to the 2019 general election, The i will remove the politics from their reporting and go policy-first.
The i will launch the campaign on its front cover, beginning the 12 days of politics free politics.
All political party names will be removed and replaced.
The ad-blocker style plugin will censor any political news from other outlets and redirect people to the policy only news.
Political ads on social media will come in the form of policy information only.