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The i is cutting the noise from its political reporting by removing anything that isn’t a simple policy.

Young people are disillusioned from politics because the noise that surrounds it is alienating. So for the 12 days prior to the 2019 general election, The i will remove the politics from their reporting and go policy-first.


The i will launch the campaign on its front cover, beginning the 12 days of politics free politics.

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All political party names will be removed and replaced.


The ad-blocker style plugin will censor any political news from other outlets and redirect people to the policy only news.

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Political ads on social media will come in the form of policy information only.

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