DUREX

graphite pencil winner

The laddish humour in communications around condoms mean only 2% of women carry a condom. We need to speak directly to women, to remove stigma and give them a safe place to buy them. 

Speak directly to women, showing Durex as a lifestyle brand.

condom mockup.jpg

Packaging is re-designed.

Screen Shot 2020-07-08 at 12.50.00 copy.

Condoms are sold on the Health and Beauty section of ASOS.

We speak to women on social.