graphite pencil winner
The laddish humour in communications around condoms mean only 2% of women carry a condom. We need to speak directly to women, to remove stigma and give them a safe place to buy them.
Speak directly to women, showing Durex as a lifestyle brand.
Packaging is re-designed.
Condoms are sold on the Health and Beauty section of ASOS.
We speak to women on social.