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DUREX
![121.png](https://static.wixstatic.com/media/551031_7d7605b3bd06429681e0c728cabf60a0~mv2.png/v1/crop/x_0,y_2,w_596,h_307/fill/w_256,h_132,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/121.png)
graphite pencil winner
The laddish humour in communications around condoms mean only 2% of women carry a condom. We need to speak directly to women, to remove stigma and give them a safe place to buy them.
Speak directly to women, showing Durex as a lifestyle brand.
![condom mockup.jpg](https://static.wixstatic.com/media/551031_f9eee4d819f2451895d5c225e30846a8~mv2.jpg/v1/fill/w_796,h_312,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/condom%20mockup.jpg)
Packaging is re-designed.
![Screen Shot 2020-07-08 at 12.50.00 copy.](https://static.wixstatic.com/media/551031_8e1c96d2590e417f8e96dd9f0184527b~mv2.png/v1/fill/w_79,h_44,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen%20Shot%202020-07-08%20at%2012_50_00%20copy_.png)
Condoms are sold on the Health and Beauty section of ASOS.
![insta1 .jpg](https://static.wixstatic.com/media/551031_019cae43832a4742afda267539c7270b~mv2.jpg/v1/crop/x_0,y_496,w_2460,h_1451/fill/w_143,h_84,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/insta1%20.jpg)
We speak to women on social.
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