Joining Ocado in 2024, I walked into a mess of confused inconsistency, hired as a creative making rinse and repeat acquisition campaigns. Within six months I was leading the creation of an entire new look and feel rolled out across everything from big OOH to tiny banners. I even got to reinvent the iconic vans. Now leading the newly created conceptual team, we are responsible for bringing ALT  work into the inhouse team. 

The problem to solve: 
In a competitive grocery category, how can Ocado communicate a cohesive and clear brand message - We are THE online supermarket with everything you'll ever need.
The solution:
Re-build the brand from the ground up and launch with a 360 campaign that tells customers who Ocado is and what they can offer - EVERYTHING.