OXO

Proud to serve.

People don’t attribute their cooking success to oxo cubes, because they’re not the most obvious ingredient on their plate. Stock cubes are seen as the supporting player in the bigger meal. So we showed Oxo as proud to be part of something better.

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Interactive OOH allows people to shout out their humble hero via twitter.

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Personalised DM allows people to thank their humble hero with the gift of oxo.