We had experienced gender bias in the ad world before we even set foot in an agency. We knew it was an industry-wide problem, so conducted a study to prove it. Quite simply, we sent our book to 40 creatives as ‘Liam & Harry’ and to another 40 creatives as ‘Emma & Hannah’ and observed the differences in treatment for the same work. Everything was the same, the emails, the portfolio, everything. Other than the names attached.